Shopee enters the 80 billion Mexican market and will expand sales of these hot-selling categories!

Shopee will provide free shipping in Mexico

According to Reuters, Shopee recently launched an app in Mexico and plans to provide online sales services in Mexico.

According to the preview of the application on the Mexican website , Shopee will provide free delivery services throughout Mexico and provide consumers with electronic products clothing, toys and household goods.

In fact, the acceptance of Chinese products by Mexican consumers is relatively high. According to Chinese customs data, the value of Chinese exports to Mexico has continued to rise in recent years.

This time Shopee's expansion in Mexico, the second largest economy in Latin America, may mark an important new growth opportunity for cross-border sales.

But now, Shopee Mexican website ( still did not open the application , it is not clear it has started taking orders.

Prior to this, Wish has explored the Mexican market. In July 2019, Wish based on Mexican user search and transaction conversion rate data analysis, found that consumer electronics, shoes and clothing, cosmetics, auto parts and other hot products in the Mexican market have not yet reached saturation.

Another survey showed that Mexican consumers also have high demand for fitness and book products.

Shopee's entry into the Mexican market will undoubtedly bring new opportunities to more sellers . Before that, it is also important to understand the current situation of the Mexican e-commerce market.

Current status of Mexico's e-commerce market

At present, Mexico has a population of approximately 130 million, of which approximately 88 million are active Internet users. More than 60% of them choose to shop across borders, and its e-commerce user penetration rate reaches 47.2%.

According to foreign media reports, as of January 2021, the number of e-commerce platforms in Mexico has increased by 9%, and revenue from mobile shopping apps has tripled.

In 2019, the total revenue of all product categories of Mexico's e-commerce was 9.04 billion U.S. dollars. It is expected to grow at a compound annual growth rate of 12.6% in 2021, and it is expected to grow to 12.47 billion U.S. dollars by 2023.

During the epidemic, the number of people shopping across borders in Mexico showed explosive growth. According to the statistics of the Mexican E-commerce Sales Association, a large number of companies entering the e-commerce market have led to a 300% increase in the overall e-commerce in Mexico .

However, Mexico's logistics and language also give some sellers a headache. For sellers, it is very important to choose a reliable logistics company and also to understand some local customs.

For example, Spanish is the lingua franca in Mexico. 90% of Mexicans believe in Catholicism. Shopping festivals like Black Friday in the United States are also very popular in Mexico.

In addition, Mexicans attach great importance to traditional festivals. With the development of e-commerce, Valentine's Day, Father's Day, Independence Day and Mother's Day have all become online shopping festivals for Mexican consumers.


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